Summer Student Homecoming Offer swings into action
10th February 2017
Is your club interested in attracting more student players? Could you be part of a concerted drive to keep more higher education students engaged with volleyball outside of term time?
If so, Volleyball England wants to hear from you as we are today launching an appeal for clubs to be part of a Summer Student Homecoming Offer.
In our recent survey of almost 1000 volleyballers in higher education, 66% of respondents said they were resigned to playing no volleyball when they headed home for the summer break.
Thinking about their future volleyballing ambitions, just over half of the respondents indicated they were keen to play in a local league for a local club. Combine the two results and that’s a significant number of young volleyballers who are keen to stay involved with the sport but who may have no active links to a club back in their home town.
To keep those athletes engaged, we are looking for clubs who are prepared to make some sort of special offer for students coming home during the summer.
Any suggested offers and discounts will be put on a central list and circulated to the network of 90 HEVOs (Higher Education Volleyball Officers) for them to publicise to their players before the end of term. The list will also be distributed to the 2000 student athletes currently on our own VE database.
Commenting on the results, Rob Payne, VE’s Young People Manager, said: “It was startling to discover quite how many student volleyballers weren’t expecting to play any volleyball outside of university term time. If we want to keep these people engaged with the sport, then we need to build links now between the undergraduate community and the hundreds of clubs up and down the country.”
“That’s why I’m hoping that generating and publicising a list of special offers and incentives, aimed solely at the student audience, will help to establish that link. Think of it as our own version of Groupon or Wowcher! We’ll use all the resources at our disposal to make students aware of what’s out there but we need clubs to come forward to make those offers initially.”
The sort of deals which could feasibly be part of the Homecoming Offer range from discounted training rates through to free gifts for attending several sessions. Discounted club membership for students who ultimately sign up for a club could be another option.
It is completely down to individual clubs to decide what they would like to offer but the offer should be targeted at current higher education students, including those who will graduate this summer. Clubs may also want to extend the offer to other university holidays – e.g. Christmas and Easter – if they so wish.
If your club is interested in creating a deal to be included in the Summer Student Homecoming Offer, please contact Rob Payne on firstname.lastname@example.org.